✦   Designed by parents. Made for curious kids.

Your child was chosen.The Secret Garden
needs them.

A screen-free activity your child actually sticks with, without you having to plan a thing.

Coming Fall 2026
Hootwell the Owl
A dormant, overgrown garden gate

Hootwell needs your child's help...

The Secret Garden has gone dormant, and Hootwell the Owl needs help waking it up. Every month he mails your child a letter, a seed to sprout in a jar, and a piece of the story. Your child sprouts the seeds, places their sticker on the Secret Garden map, and watches a sleeping garden come back to life, one month at a time.

What your child receives
each month:

01
Letter
A Letter from Hootwell

Your little one receives a real letter from Hootwell the Owl with news from the Secret Garden and a story that keeps unfolding.

02
Seeds
A Seed to Sprout

A new seed variety arrives each month. Just drop the seeds in a jar and add water. No soil, no mess. Seeds sprout within a few days.

03
Broccoli the Brave sticker
A Collectible Sticker

Each month, Hootwell introduces a new garden character, and each one carries a little of the magic the garden needs to wake up. Your child places the sticker on the Secret Garden Map and watches the garden slowly come back to life.

04
Map
The Secret Garden Map

A beautifully illustrated 11" x 17" keepsake that starts out dormant and fills in with collectible stickers over 12 months. The kind of map that ends up on the fridge, and stays there all year.

Month 1 Only
Coming Fall 2026

Meet the Garden Friends

Each month Hootwell sends seeds from a new garden friend, and they join the map when sprouted.

Broccoli the BraveBroccoli the Brave
Clover ClaireClover Claire
Dottie DaikonDottie Daikon
Cheswick ChiveCheswick Chive
?
?
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?
?
?
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...and 8 more characters waiting to be revealed, one each month.

Coming Fall 2026

What parents love about it

Screen-free and hands-on, with no batteries required. As your child grows their sprouts and places each sticker on the Secret Garden Map, they're learning patience and responsibility, and what it feels like to care for something living. To them, saving a garden is the most important job in the world.

Screen-freeBuilds patienceTeaches responsibilityNo outdoor space needed
Results in 3–4 days12-month journeyCollectible stickersKeepsake map
Coming Fall 2026

Simple and affordable

Less than a cup of coffee a week, and so much more meaningful.

$13.99
per month
  • Arrives ready to go
  • Screen-free time you don't have to plan yourself
  • Your child receives their own mail, addressed to them
  • A year-long story your child gets to be part of
  • A small tradition that shows up right on schedule
Coming Fall 2026

Designed for busy families

No green thumb required.

We test every seed ourselves before it ships, so every parent can be reassured it will work, and every child will find something to love.

Broccoli seed jar, day 1
Day 1
Broccoli seed jar, day 3, starting to sprout
Day 3
Broccoli seed jar, day 5, fully sprouted
Day 5
Seeds sprout in days, not weeks
Zero soil, just a jar and water
New seed variety each month
Real mail kids actually open
A screen-free activity kids look forward to
Collectible map builds over 12 months
Cancel anytime, no hassle
Hootwell the Owl writing at his desk

From Hootwell's Desk

"Every great garden begins with a tiny seed,
and a little bit of imagination."

— Hootwell the Owl
Coming Fall 2026